By: P&G Tops London Olympics''Social Scoreboard'| PR NewsPR News

[…] The July 1 finale of the 2012 Euro-Cup established a new record in tweets for a single sporting event (16.5 million tweets), but that may pale in comparison to what we see when the London Olympic Games begin on July 27. In the four years since the Beijing Games, Facebook has gone from about 100 million active users to about 900 million, and Twitter from 6 million to about 150 million, reports the New York Times. For London, Facebook has created its first-ever branded event page to drive users to the individual pages of athletes, teams and sports, and the International Olympic Committee has its own Facebook brand page.  London Olympics sponsors are following suit. To track the sponsors' social media activity, London-based agency Sociagility has created a London 2012 Social Scoreboard, according to the Times. The board shows "who’s winning the status and potential gold medals" and ranks sponsors based on performance across different social networks and pits them against each other to see who comes out on top, according to Sociagility's Web site.  […]